Born and raised in the frozen tundra of Minneapolis, MN and migrated to sunny Los Angeles, California in 2018 – proving I can adapt to any environment (and that I know it’s time to leave when it snows 5+ inches in April). 

I have worked in the communications / digital media space for my entire professional career, developing skills in digital marketing, e-commerce growth, SEO, measurement / analytics and client service. 

Personally, I enjoy getting outside to bask in the sun as much as physically possible (with plenty of SPF), and spending time with the friends I’ve made in my new home. 

I am currently working remotely as the Senior Manager of Ecommerce Operations & Optimization at eyebobs, a Minnesota-based eyewear company. I own the direct-to-consumer experience by managing the Shopify e-commerce website + Amazon Marketplace, leading a/b testing and conversion rate optimization efforts and implementing new marketing technology and tools.